Ferrari is paying its employees the biggest bonus in years after the luxury Italian carmaker beat sales and profit expectations last year. Employees of Ferrari will be paid a $13,500 (£12,000 / $14,500) bonus for their contribution in a record-breaking 2022. Earlier on Thursday, the Italian manufacturer hiked its outlook for 2023 amid robust demand for new models, such as the Purosangue crossover. It reported fourth-quarter sales and operating profit that were better than analyst estimates.
As a result, about 5,000 staff members of the overall organisation at Maranello, not the Formula 1 team, will be rewarded, as confirmed by Bloomberg. This means that the bonus is 12.5% higher than the one received two years ago.
Chief executive officer Benedetto Vigna pointed out that “data lay the foundations for an even stronger 2023, fueled by persistently high demand for our products worldwide. We look ahead with great confidence, encouraged by the many signs and achievements of an evolving company. The order book is very robust, covering 2023 and part of 2024 well. To manage the waiting lists, much more space is given to the experiential side, and there is a strong customer interest in the 296 GTB and GTS.”
Benedetto Vigna continued: “We want to get back to being competitive in the F1 championship. Our goal is to win the world championship and the whole team, with Fred Vasseur who recently joined us, is working in this direction. Another priority is to continue to develop innovative products that allow people to have more fun with our cars. The third priority is to continue to broaden the customer base, the fourth to increase the number of patents. In 2022 the number of patents we have filed is 4 times higher than in 2021.” – he added.
However, the success story within Maranello is rather in opposition with how events unfolded for the Scuderia Ferrari Formula 1 team in the 2022 championship. Following a great start to the season which had raised hopes that Charles Leclerc could challenge Max Verstappen for the Formula 1 title, things turned for the worse due to a series of strategy errors and power unit reliability problems.
As a result, Ferrari team principal Mattia Binotto left the Italian side at the end of 2022, with Frederic Vasseur now in charge of the Formula 1 Racing Division, with the goal of winning the first Drivers’ title since Kimi Raikkonen’s performance in 2007 and the first Constructors’ title since 2008.
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